At Shure, we are proud to have been part of a remarkable year for British Sport at the London 2012 games. During the opening and closing ceremonies, Britain put on a show to the world, which included an array of headline stars. With such a high profile event, the technology behind it had to be reliable, and for this reason Shure’s Axient Wireless technology was selected as the wireless microphone system of choice by production company Norwest.
As well as delivering a reliable RF performance when it counts, Axient is also environmentally friendly – an important factor, when you consider that London 2012 was billed as the sustainable games.
Re-chargeable Technology Developed Alongside Axient
In the following video, Shure UK’s Tuomo Tolonen uses actual wireless equipment from the Olympics, including handsets used by Jay Z & Rihanna to demonstrate how Advanced Power Management helped save 26,000 AA batteries from the landfill, and ensure reliable power for the duration of London 2012.
The winners of the 28th annual Tech Awards were announced on Friday 25th January during this years NAMM show, with the award of Outstanding Technical Achievement in Wireless Technology being awarded to Shure’s Axient Wireless System.
Axient delivers ground breaking spectrum efficient technology, and is the first wireless system to not only detect interference, but do something about automatically. Shure’s Axient system is a package of inter-related spectrum management tools that integrate spectrum analysis, channel allocation and device management in a network-based platform. The first-to-market features deliver answers to the current RF challenges and represent the level of innovation and expertise delivered by Shure. We are delighted to receive recognition for such innovation, and would like to thank our customers for there continued support.
For more information on Shure’s Award winning Axient Wireless Technology – Visit the Axient website.
The popping of champagne corks heralds one of the major highlights of the PLASA Show – the PLASA Awards for Innovation presentation, which took place at a special ceremony at PLASA 2011.
During the show’s opening two days, 48 products were judged ‘live’ in front of a crowd of show visitors and camera crew by an independent panel of expert judges who toured the show floor to view each product presentation. The winning entries are replayed throughout the show on large screens in the Innovation Gallery, where all the nominated products are showcased.
Eight Awards for Innovation were presented – including a final Gold Award for Innovation – along with a special award for Sustainability. Nominees are asked to demonstrate a new style of thinking, an improvement in technical practice, an aid to safety, energy-saving or sustainability benefits, or new technology, materials or techniques. The PLASA Sustainability Award is judged separately from the Innovation Awards, and recognises the most outstanding effort to enhance the sustainability of our industry.
Axient Wireless Network received a PLASA Award for Innovation and furthermore was felt to be worthy of the prestigious Gold Award Status. The Shure Axient Wireless Manager is, the judges said, “a brilliant solution to automated RF management”. It also won a Sustainability Commendation for the rechargeable Lithium Ion battery management system that provides reliability and less reliance on dry-cells, thereby reducing landfill.
PLASA CEO Matthew Griffiths hosted the Awards ceremony, acknowledging the high standard of innovation across the industry. He commented: “The seemingly boundless creativity of our industry never ceases to amaze, and this year’s hotly contested field reflects the worthiness of the winners.”
Shure UK’s Tuomo Tolonen, who was responsible for the product presentation to the judges and admirably responded to their demanding questioning commented, “The highlight of PLASA ’11 was without doubt Axient Wireless. I was very honoured to go and receive the award but all the thanks must go to the Axient team in Niles as they have done a terrific job creating this amazing product!”
Well done Shure UK!
Last week’s NAMM show in Anaheim, USA, saw Shure introduce some exciting new products. It also saw the preview of the brand new flagship Wireless Mircrophone System, Axient.
Axient wireless sets a new standard in term of audio and RF performance. It is also the first wireless microphone system that can detect and avoid interference by changing frequencies on the fly – without being noticed by the user.
“Uncertainty and volatility in the RF spectrum are the new reality for professional wireless users.” said Sandy LaMantia, President and CEO of Shure Incorporated. “They face increasing pressure to deliver interference-free performance in the most critical live broadcast, theatre, music and corporate events, even though conditions are more unpredictable than ever before. Shure Axient wireless was designed from the outset to withstand interference from the analogue and digital sources that exist today and will exist in the future.”
Axient sets a new level for audio and RF standards. It offers the most linear RF transmitter/receiver performance of any system to date, meaning it can fit more frequencies in one TV channel than any other system. Axient also offers the best quality audio for the most demanding performances and applications.
While not just a great radio mic system, it also boasts a number of very innovative features:
The Axient Spectrum Manager constantly scans the RF environment and performs frequency compatibility calculations to assign the best clear frequencies to each wireless transmitter. It permanently monitors, ranks and deploys backup frequencies.
Interference Detection and Avoidance is a receiver mode that informs you if interference is detected. When encountered, the Axient Spectrum Manager will then deploy the best available frequency to the troubled receiver. The transmitter will also be updated with this clean frequency via the two-way ShowLink connection. This does not require a transmitter sync, and will change at exactly the same time as the receiver. The user will not notice it happening. Interference avoided.
Frequency Diversity takes this to a new level, and is perfect for the channel of wireless that MUST NOT FAIL. Axient handheld transmitters can transmit on two frequencies simultaneously. In this mode, a dual receiver will receive the same one audio signal on both channels, each receiving on a separate frequency. The receiver always chooses the best signal, and seamlessly switches the output accordingly. (Two bodypacks can also be used together to use this mode).
If you combine Frequency Diversity with Interference Detection and Avoidance, you have one solid system that cannot go wrong.
Axient runs on touring-grade rechargeable batteries and the charging station delivers real-time information about power levels and charge history for all power platform devices.
Axient will available from summer 2011.